The Facebook “fan” pages are pages that are set up to specifically cater towards business.  The pages act the same way a Facebook profile page works.  It is fairly easy to set up and maintain.  The best parts of the fan pages are that they are interactive.  The pages allow for the business to post up information and it allows for customers to talk with the business.  The Facebook page can take up as much or as little time as the owner of the page wants.  Within the fan page there are options to add different pictures and information about that business such as the address and a description.

Another key feature of Facebook advertising through fan pages is being user-friendly.  The fan pages are easily accessible through Facebook and can be very informational while at the same time be user-friendly.   It allows business’s to communicate with their customers very easily, and it’s free.

Communication is the best and most useful part of Facebook.  Utilizing the communication factor within the fan page can really help to get the word out about a specific product or company.  Facebook is organized in a way that you can market your company within a specific community.  It also can be helpful with customer service.  The pages allow your customers to communicate with you.

Facebook is one of the most popular websites in the United States.  The United States is responsible for about 30 percent of the 400 million active users.  Facebook can be a very useful tool for any local business; the Facebook “fan” pages are almost a social media form of The Yellow Pages.  It is simply a way for business to get their ideas out while at the same time being user-friendly.  Social media is an important part of every business nowadays, not just Facebook, but even websites like Twitter or Foursquare.