Ft. Lauderdale
Are you looking for Search Engine Optimization in Ft. Lauderdale? We have experience handling small businesses with local reach and large companies with 1000′s of pages of content looking to make a national impact. For Example, our client whocanisue.com is #2 on Google for “financial attorney” out of almost 40 million results. 
We find that there are many national agencies practicing search engine optimization as well as local Fort Lauderdale Firms, but you should manage your spend with proven results.
The Search Engines’ Algorithms are always changing in an effort to have more relevant pages displayed on the SERPs (Search Engine Result Pages.) When shopping SEO services, you should consider that no person/ firm has all the answers. In fact, if you ever get a guarantee you should turn around and leave. There are over 200 factors that just Google has, to determine how relevant a specific page is it’s SERP. Digital Footprint Media takes pride in knowing that we don’t know everything but we know enough to show results and maintain our client base with ethical “white hat” SEO practices.
What’s involved in SEO?
- Content – Without question the most important part of SEO. Content is King and nothing is better than fresh relevant content if high rankings are what you seek. Content should be crafted around specific keyword groups per page. Let’s take the example of this pages. We want to show up for Ft. Lauderdale Search Engine Optimization. So as a result we have written one whole page of content focused around that keyword. **DON’T be SPAMMY** We can’t stress this enough!! If you are trying to stuff your content with spam you are just wasting your time. The Search Engines know if your content is spammy and your end users won’t read it if they see the same word and it’s variations 30 times on a page. Just ask yourself if it seems natural and you’ll be OK.
- Meta Data – Helps the Search Engines understand what your page is all about. It includes the title tag, Description tag, and keyword tags. Your CMS should have an area where you can fill these out or they should be put in manually, before the </head> tag. All too often we find that many people make costly mistakes at this point. Your title tag should be very succinct and we recommend branding yourself on it as well, for example:
Title = Ft. Lauderdale Search Engine Optimization | Digital Footprint Media
Description = Looking for a Search Engine Optimization firm in Ft. Lauderdale? We are a Local SEO firm and can consult on any project, large or small.
Descriptions and title tags help you sell your site. Once you start to make it to the first few pages of the SERPs If your title and description, as displayed on Google after a query, are not compelling you won’t get a click through thus resulting in no conversion. Keywords; I see a lot of people obsess over keyword meta data. Don’t! Because of the spammy nature of the keyword meta tag, Google doesn’t trust them, so by all means add a few keywords if you feel you must, but don’t bank on them helping you.
- Link Building – If you look at the results of a search engine as a popularity contest you have a solid foundation of how rankings work. If relevant sites link to you, you probably have relevant content and therefor you are popular. If you are popular you will be displayed high on the SERPs. We don’t believe in paying for links, Except for Yahoo which is about $299 a month. But we know that links help you climb the SERPs. The best way to get links is to write great content and spread your message via social media.
- Directory Submission – When first creating a website, we recommend getting on directories relevant to your site. You want to find niche directories that have high PR and have do follow attributes.
If you are strongly considering Search Engine Optimization. You should contact us.