Search Engine Optimization (SEO)
Search Engine Optimization “SEO” is a large part of the Search Engine Marketing pie and love it or hate it, Its one of those things that you need to be there or your competition will steal all of your potential business. The objective of Search Engine Optimization is to achieve high “Organic” or “Natural” search engine placement for relevant keywords or keyword phrases. Relevancy is what Google bases its search algorithm, or the formula it uses to propagate relevant ads, on. If Google is going to display the most relevant web pages at the top of page one there are a couple things that must be understood.
In order to determine the relevancy of your web pages, Google’s Web Crawlers will index pages regularly. If your website is not built with crawlers in mind you may be fighting an uphill battle. Your website should be organized and flow smoothly. Additionally having clean HTML coding and tags will only increase the likelihood of the crawler indexing your site as relevant. Another important topic with regard to relevancy, is linking. Google’s Algorithm likes links, both internal and external, the thought process here is the more related websites that link to your content the more relevant your content is, therefore the more relevant your website must be. Lastly, content is very important as well as updating it regularly
Why Digital Footprint Media?
Because SEO involves many aspects of site design and content, it requires in depth research, technical know how, and quality interpersonal relationship skills. Googles algorithm is becoming increasingly more complex and just picking keywords wont do. Many factors affect modern search engine relevance, and it is critical to look at everything the search engines do: from website copy to file naming and site navigation. We know the ins and outs and will be able to point you in the right direction with regard to increased relevance and search engine visibility
Keywords
Keywords drive your SEO Campaign. Your website should be optimized for the keywords and phrases that users are actually using. Typically, we begin with a into search statistics, your market characteristics, and your competitive environment. Such research can identify unforeseen keyword combinations as well as opportunities that have less competition.
Content, Content, Content
Need we say more. Content is King and Google loves fresh and well crafted content. Our Content writers have been able to attract you to our doorsteps and it is their ability to communicate effectively and keep you engaged that will help increase your rankings and then keep those customers on your website long enough to help you close the deal.
Behind the Scenes
There are many other unseen factors that are critical to SEO. We will improve your ranking in search results with changes to such details as filenames, entity titles, ALT and META tags, headings, and other elements within your site so that Google and other search engines give you optimal placement because of how relevant your site is. In addition, we have extensive experience streamlining sites in ways that not only improve SEO performance, they help increase the likelihood of a sale/conversion.
