Can you believe that some random dude tried to trademark the term SEO? Yup it is true his name is Jason Gambert, here is a quote from his blog posted on April 9, 2008 as to his reason why he should be granted this trademark.

My goal in owning the trademark for the word SEO is not to try to force people to change their SEO process, but rather, prevent companies from selling “SEO” as a service under false pretenses.

…We will also be forming a board of directors to oversee changes to the process, and format in which SEO can be sold (basically the BBB for the SEO industry). We will restrict businesses from selling the process of SEO as an “SEO” service if they do not meet the process approved by the SEO trademark requirements. Those approved will use SEO as normal, but will now be able to use the term as SEO™, and will be able to claim that their SEO service is approved under SEO trademark guidelines.

This power is for the people of the Search community and the protection of the general business consumer.

In my best Rosie Perez voice “REEAAALLLY?”

On April 24, 2008 the nice folks over at SEOmoz made the SEO world aware of this Jason character and his attempt to regulate the industry.  Thanks guys!

Today Rhea Drysdale has successfully defeated Jason Gambert, you go Rhea! Today you are our hero in the SEO world.

Click here to read Rhea’s thoughts in her own words.